Can Microsoft Make You ‘Bing’?

To take on Google, Microsoft is spending billions to make its search engine the intelligent “decision engine.

How Different Are Google and Bing?

Microsoft has invested billions of dollars in Bing, its search engine. But it faces a daunting rival in Google, the giant in search. To compete, Microsoft has focused on aggregating and presenting specific kinds of information in areas like travel, restaurants and recipes as part of a search result. Below is a look at some of the specific ways that Bing is trying to distinguish itself from Google